Become the Center of Attention in Your Niche

Even though Halloween's over, I've got a little treat today from my favorite SEO friends.

Dan Thies and Leslie Rohde have released the second video in their Link Liberation series and if you missed the first one, that's okay - this one's WAY meatier. :)

https://seo.infusionsoft.com/go/LLV2/asquared/

Leslie basically reveals one of the key strategies to their plan to save internet marketers from the headache of chasing links. They call it an "abstract engine".

Basically, you get to dig up all the "buzzworthy" online conversations, butt-in with your own opinion, and then spit it back out all across the web.

When people join in, you get links. When they give you links, you look like the total MASTER of your niche, weighing in on practically every facet of your chosen topic.

I'd say it's like killing two birds with one stone, but it's more like taking out a flock of vultures with a machine gun! (Sorry - I run a weaponry store, this is my language!)

Fun massacre analogies aside, you want to watch this ASAP:

https://seo.infusionsoft.com/go/LLV2/asquared/

If you find link-building tedious, tiresome, boring, or just a pain in the rear, this is a way to take ALL the work out of it. Seriously, who doesn't want that?

I said this was Video 2 in a series. If you missed Part 1, you'll get instant access along with this video, so don't think you missed anything. Fact is though, TODAY'S video is the real "How To Get People To Link To You" tutorial.

https://seo.infusionsoft.com/go/LLV2/asquared/

SEO for eCommerce

It's not that much different than SEO for other types of sites in terms of how you build rankings. If you don't yet know it's all about the links - we'll talk more about that in a bit.

What is different about eCommerce SEO versus SEO for bloggers or info marketers is the depth and complexity of a typical eCommerce store. With hundreds to thousands of product pages stemming from category, sub category, sub sub category, and possibly even more layers of pages. While simplicity in your build is helpful for users and spiders, it's not always possible and the question becomes where should you focus your SEO efforts?

Unfortunately, there is no one correct answer. But don't let that put a halt to your efforts. Start by building links to your home page. You want to do this because your home page is likely the best designed page of your site in terms of capturing visitor interest and displaying the types of products you have for sale. By getting your home page ranking for important, high traffic terms you'll be getting a wide range of prospects to the most engaging page of your site.

From there you want to evaluate what types of pages to optimize for next. You figure this out by looking at your analytics. Are people getting to your category pages and clicking on a lot of products? Are they leaving once hitting your sub categories? What are your most popular products? Those are a few good questions to begin with.

If you have visitors landing on your category pages and looking at a lot of products and then buying, your category pages might be worthy to get ranked. If people are leaving from these pages without buying, it is probably better to to focus on getting your products ranked.

Basically wherever you're capturing the most interest (where people are buying or digging deeper into your site) is where you want to place most of your effort. Pages where people are leaving or aimlessly clicking around but not buying are not worth getting ranked. They are however worth taking another look at in terms of design - once you figure out what is causing them to leave or lose focus and fix it you can start to work on ranking them.

That is the best approach when it comes to eCommerce stores and SEO. It comes down to your site design and your market; objective, analytical evaluation will tell you what pages are working and those are the pages you want to concentrate on getting ranked.