Monday, December 13, 2010

7 Tips for eCommerce SEO

I found a great article detailing some interesting ideas for eCom SEO and thought it would be good for more store owners to see. So here is the link: http://business.ezinemark.com/ecommerce-seo-tips-17087c97426.html

And here is a reprint of the article:

For several years, Amazon ruled the world of upselling. Amazon discovered the technique of displaying recommendations during browse and purchase processes. Recommendation engines can be extremely powerful, as Amazon succeeded through this. If you want to beat Amazon or at least be like Amazon, pursue the 7 tips below right away!To increase your website popularity, continuously build links. Always remember that link building is not just about quantity but quality in fact. Avoid doing link farms. Google being the most popular search engine make use of an algorithm that calculates the search results through the most number of backlinks, so it's a must to focus yourself on creating quality backlinks to popular and respectable websites.

Add Fresh and Unique Content: Many ecommerce sites focus mainly on selling products rather than providing value to the customer.

Let us assume that your ecommerce site contains 100 products. It may be difficult to have 100 pages offering unique and informative content. In such a case, it is a good idea to initially choose 10 best products out of 100 and write informative content to these products. Within these pages, navigate properly to other product pages.The winning secret to successful ecommerce SEO is getting the right keywords. The optimal keywords are the keywords that are not very competitive but have adequate traffic. Changing market and lifestyle trends may alter the way people searching for internet information through search engines. Therefore, by maintaining surveillance on the performance of different keywords in your niche, you will soon get some new keywords that are rising in popularity but that are not yet discovered by your competition.

You can quickly capitalize on these keywords and get to a top search engine placement before your competition catches up. There are various free ecommerce SEO applications that can help you keep watch over the performance of various keywords in your business niche.

Electronic commerce or ecommerce is the term used for any kind of business or commercial transaction conducted over the Internet. It can be any site for conducting numerous businesses and which is accessible to anybody across the world. Ecommerce is becoming increasingly popular, as it saves time and energy of most people looking to buy or sell anything. It saves you from expenses of having a storefront and employees, and the time and energy of customers to find a product.There is a certain set group of keywords that are mostly searched on every occasion. Utilize Google Insight since it provides the search volume of keywords. You can evaluate keywords in one occurrence. Center the SEO activities beforehand with the most searched keywords. Your site will rank high for those searches when the holiday comes in.

Monday, December 6, 2010

SEO Tools for eCommerce Stores

Here are some FREE online SEO tools to help you make the most of your keywords:

Google Webmaster Tools
You must open an account, but it’s free, and opens up a whole world of free goodies to help you in your online dropshipping business. These particular tools will furnish you an in-depth report about the visibility of your website as pertaining to Google, including such info as broken links, site accessing queries plus other features that will work wonders to help you with the visibility of your website in search engines. Google Webmaster Tools will even check malware and speed of access to your website!

Google Analytics
Another freebie from good ol’ Google, this one is a tool for monitoring as well as analyzing your website. You will need to imbed a script into your web page, and then Google Analytics will provide you with valuable insights into your website content and user activity.

Website Grader
This one measures your website marketing performance. It will then provide you with a score based on such things as your website traffic, SEO, your website popularity across social networks, plus other technical parameters. You get tips to improve web promotion, too!

Check out the full article here: http://blog.dropshipaccess.com/bid/49162/Use-Free-Online-SEO-Tools-to-Optimize-Your-Dropship-Business